225 FESTIVAL
CELEBRATING BATON ROUGE CULTURE
THE CHALLENGE
Before the rebrand, the 22 Festival of Baton Rouge faced several branding challenges that limited its impact:
Outdated Visual Identity
The festival lacked a distinct, modern look that reflected the vibrant arts culture it aimed to celebrate.
Low Brand Recognition
Without a memorable brand system, the festival struggled to stand out from other local events and attract broader attention.
Inconsistent Visuals
Marketing materials across platforms felt disconnected—there was no cohesive aesthetic or message tying everything together.
Limited Audience Engagement
The festival wasn’t resonating with younger or more diverse audiences, and digital engagement was underperforming.
OUR SOLUTION
Our team at Art of Fresh Creative delivered a comprehensive brand overhaul that brought new life and energy to the festival’s identity:
Brand Strategy & Positioning
We clarified the brand’s mission—celebrating creativity, culture, and community—and used it to inform every visual and messaging decision.
Fresh Visual Identity
A bold new color palette inspired by local art and energy.
Custom typography that feels modern and expressive.
A dynamic new logo system adaptable across print, digital, and merchandise.
Unified Brand Collateral
We created cohesive design templates for posters, flyers, social media, signage, and badges—ensuring a professional and recognizable look at every touchpoint.
Digital-First Engagement
Designed animated social content, announcement graphics, and branded templates to drive RSVPs and community engagement online.
95%
INCREASE IN WEBSITE TRAFFIC
65%
BOOST IN SOCIAL MEDIA FOLLOWERS
85%
CITIZEN PARTICIPATION
