SAFE HOPEFUL HEALTHY BATON ROUGE
A collaborative vision for reducing violence and promoting healing across Baton Rouge. Rooted in community voices, it offers strategies to create safer streets.
THE CHALLENGE
Safe, Hopeful, Healthy Baton Rouge is a trauma-informed community initiative working to reduce violence and promote mental wellness across the city. Before the rebrand, the initiative faced key challenges:
Clear Visual Identity
Without a logo, style guide, or brand voice, the program lacked recognition and struggled to make a strong impression with the public.
Inconsistent Messaging
Materials shared by city departments, partners, and nonprofits were fragmented—leading to confusion about the initiative’s goals and services.
Low Community Awareness
Despite its powerful mission, the initiative had a limited presence in the community and wasn’t reaching the people who needed it most.
Diverse Stakeholder Needs
The initiative spanned public health, education, grassroots organizing, and government agencies—requiring a brand that could resonate across audiences.
OUR SOLUTION
Our team at Art of Fresh Creative partnered with the initiative to build a unified brand identity that would strengthen its mission, trust, and visibility in the community.
Brand Strategy & Foundation
We distilled the initiative’s core message—safety, healing, hope, and community strength—into a focused brand framework.
Visual Identity Development
A bold, symbolic logo rooted in unity and growth.
A calming, trustworthy color palette blending community warmth with institutional credibility.
Soft, accessible typography designed to be welcoming across digital and print formats.
Messaging & Voice
We crafted messaging guidelines to help all partners communicate with empathy, empowerment, and clarity—whether in a press release, flyer, or Instagram post.
Comprehensive Brand Toolkit
From event signage and social media templates to outreach flyers and presentation decks, we designed a versatile suite of assets for consistent community engagement.
